Custom Prompts and Query Builder

Create targeted queries that match exactly what your customers are asking AI assistants.

Why Custom Prompts?

Default industry prompts are a good start, but custom prompts let you:

• Target specific use cases
• Match your unique value proposition
• Track niche markets
• Monitor specific features or products

Query Builder

Access

1. Go to My Prompts or website Prompts tab
2. Click "Create Prompt"
3. Use the Query Builder

Builder Features

Templates: Start from proven prompt structures

• "Best [category] for [use case]"
• "Compare [option A] vs [option B]"
• "What is the best [product type]?"

Variables: Dynamic elements

• [industry] - Your industry
• [location] - Geographic targeting
• [year] - Current year

Modifiers: Adjust prompt characteristics

• Add specificity
• Include constraints
• Request comparisons

Prompt Anatomy

A good prompt includes:

Intent Signal

What type of answer is expected:

• "best" → recommendation
• "compare" → comparison
• "how to" → tutorial
• "what is" → explanation

Category/Product

What you're asking about:

• Your industry
• Your product type
• Your service category

Qualifier

Additional context:

• For small businesses
• In 2024
• For beginners
• With free trial

Examples

E-commerce

• "Best inventory management software for Shopify stores"
• "What's the top alternative to [competitor]?"

SaaS

• "Compare project management tools for remote teams"
• "Best CRM with marketing automation in 2024"

Local Business

• "Best [service] near [location]"
• "Top-rated [category] in [city]"

Testing Prompts

Before adding to your collection:

1. Create the prompt
2. Run a test scan
3. Review if results are relevant
4. Adjust wording if needed
5. Add to collection

Prompt Management

Bulk Operations

• Select multiple prompts
• Apply to multiple websites
• Bulk delete or archive
• Export prompt list

Performance Tracking

• View mention rate per prompt
• Track score contribution
• Identify underperformers
• Optimize your collection