Brand Compare Feature

See how your AI visibility stacks up against competitors with Brand Compare.

Accessing Brand Compare

Navigate to Brand Compare in the left sidebar. You'll see:

• Your tracked websites
• Added competitor domains
• Side-by-side comparisons

Adding Competitors

Quick Add

1. Click "Add Competitor"
2. Enter their domain
3. Select which of your websites to compare against
4. Click "Start Comparison"

From Scan Results

When prompts mention other brands:

1. Click the brand name in results
2. Select "Add as Competitor"
3. Choose comparison settings

Comparison Dashboard

The comparison view shows:

Score Comparison

• Your score vs competitor scores
• Historical trends side by side
• Score delta changes

Model Breakdown

• Performance by AI platform
• Where you lead vs lag
• Opportunities for improvement

Prompt Analysis

• Which prompts favor you
• Which prompts favor competitors
• Shared mention prompts

Insights & Recommendations

Brand Compare generates insights:

• "You outperform [Competitor] on ChatGPT by 15 points"
• "[Competitor] is mentioned more in product-focused queries"
• "Opportunity: Add prompts where [Competitor] scores high"

Competitor Limits by Plan

| Plan | Competitors per Website |

|------|------------------------|

| Free | 1 |

| Pro | 3 |

| Growth | 10 |

| Agency | 25 |

Best Practices

Choose Competitors Wisely

• Direct competitors in your space
• Industry leaders you aspire to match
• Emerging players to watch

Regular Monitoring

• Check weekly for changes
• Note when competitors improve
• Learn from their strategies

Action Items

• Identify prompts where you're missing
• Study competitors' positioning
• Focus efforts on winnable battles

Removing Competitors

1. Go to Brand Compare
2. Click the settings icon on a competitor card
3. Select "Remove Competitor"
4. Confirm removal

Historical data is retained for 30 days after removal.